Market Strategy

Working with you to develop actionable strategies to ensure that you achieve your goals.

“I have had the pleasure of working with Joan Manter for several years. Manter Consulting has been a valued partner of our organization as we continue to grow our presence both domestically and internationally. Joan took an inside look at our company and developed a thorough marketing plan that we have been able to successfully execute over time. Joan is responsive, quick to deliver, and always available to offer assistance.”

Lynda L. Buel, CP, CFE, CSC, CEO; Security Risk Management Consultants, Columbus, Ohio

Our Objectives

A company's performance is closely linked to its marketing strategies. Each company's strategy must be carefully formulated with respect to market-based factors, customers, channel partners, competitors, and company culture.

Manter Consulting offers strategic marketing consulting services including specific marketing action plans and strategic guides to address a variety of marketing challenges including:

  • Increasing revenues and protect revenue streams
  • Increasing customer and channel satisfaction and loyalty
  • Improving positioning
  • Creating or increasing brand value
  • Improving marketing communications
  • Developing new markets
  • Optimizing product development
  • Defining web strategies
  • Obtaining buy-in for your projects
  • Helping business, marketing, sales, and product planning and decisions
  • Seizing new product opportunities
  • Improving or optimizing customer base
  • Other marketing challenges

A clear understanding of these issues leads to strategies that are focused, actionable and ensure that you achieve your short and long-term goals.

Samples of Projects - Market Strategy

  • Created a marketing plan to increase clients at an international speciality consulting firm
  • Acted as external CMO for large affordable housing company designing and executing marketing plan to grow and strategically position the organization.
  • Consulting for business-business marketing initiatives
  • Designed marketing strategies to increase the volume of patients in a specialty physician practice
  • Developed strategies for introduction of new products in the technical device industry
  • Marketing strategies to grow the participants in a county Children's Health Insurance program over a five-year period
  • Developed strategies to increase season ticket subscriptions for a symphony orchestra

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